Last year, I designed a modified the Magnolia Market Waco t-shirt for a girls trip with my home friends. They were all coming to visit in Austin, and we were going to the "Silobration" (have some for real "Fixer Upper" gals in the group).
My version of the tee read “TOGA” (shortened name of our hometown, Saratoga Springs) in lieu of “WACO” --- like so:
The tee shirts were a huge hit with my girlfriends, and so I last minute decided to sell them on Instagram, leading up to the holidays. I posted a few photos to my feed and story in the month and half or so leading up to the order deadline. I think I ended up selling around 25 tees, which I was pretty pumped about since it had really just been a “for fun” self-promo type of experiment. And since my work is so digital all the time, it was super fun to work on something a little more tangible.
Now, as the holidays roll around, I’m tempted to do another limited run Saratoga t-shirt sale, and here’s why.
Over the past few months, I’ve been trying to spend more time working on graphic design, something I really want to get better at and focus on as my freelance career continues to evolve. I’ve been super into retro logos and fonts, stuff from the 50s, 60s, 70s. A few months ago, we visited Wildwood Crest, New Jersey and I was dying over all the amazing logos and design vibes, most of it probably from the 60s, and quite untouched albeit meticulously maintained.
With those inspirations, I have been teaching myself some new tricks to achieve that desired vibe when desired. I decided to design a few Saratoga t-shirt concepts with that kind of old school mom-and-pop 70s motel vibe, and see if I could come up with something awesome for a t-shirt run.
Here are some of the logos I came up with:
From here I narrowed down to 4 logo concepts, which I mocked up on tees, and got feedback from some close friends. Here are the four that I picked:
Which is your favorite?
The favorites amongst friends and fam were, almost evenly, top right and bottom right (with the feedback to add “New York” to top right design, which came up several times. Good input, friends!)
So now, it’s decisions, descisions! I’m a little stuck deciding how to move forward. I originally planned on doing only one design in one color, to keep the price per unit down (since the more you order of one design, the less each piece costs). But now, I’m thinking I should do 2 designs, and maybe have the two designs be two different colors.
Here are some color variations:
Help me choose!
Shoot me a DM on Instagram with your choice! Pre-orders will open on October 20th!
[T-shirt flat lay photo, c/o Stag.]