I loooove toast. And not just avo toast. I’m talking like rye toast with salted butter, farmhouse with homemade strawberry preserves, sourdough with goat cheese and apricot jam, plain’ ol’ wonder bread with cinnamon and sugar *cue childhood mems* … love all the toast.
I’ve had an idea for a while about how cool it would be to open a cute little cafe style shop that serves up hot, fresh, toasted magic.
So for today’s mini design challenge, I’m creating a brand package for this imaginary toast shop of my dreams.
- Sample Menu*
- Business breakdown, how the toast magic happens*
- Ideal location & interior design aesthetic
Time allotted: 60 minutes
[*UPDATE: these deliverables didn't fit into this the time allotted for this post. Takeaways are to either (1) spend less time on other deliverables or (2) have less deliverables to begin with.]
Here we go!
First up, name brainstorm.
DOPE TOAST (I actually heard this is someone in Austin’s IG handle. So maybe can’t use…)
The Toast Shop
The Toast Cafe
Toast & Co
Hot & Crusty (JK, this is a bakery in NYC, and the name totally grosses me out…)
We’re gonna keep it real simple here…. I’m gonna go with classic, simple, to the point “TOAST SHOP”. Because I’m feeling a sort of old school, mom-and-pop vibe for this one. You know, like when you see those signs “Grocery Store” or “Gas Station” - you're like, "ok, I get you. Let’s do this."
Toast is old school, it’s classic. A great piece of toast reminds you of good times, like a holiday breakfast with family or a peaceful moment with coffee, or even being a kid. I think “Toast Shop” can resonate with those sweet, simple moments, and speak to your softer side. *Sigh* Nostalgia...
NEXT. I’m going to work on logo ideas. Because I need a word break. And tagline seems hard.
Ok here are some iterations of logos that I tried:
I got the idea to google “vintage toasters” to get some creative juices flowing. I ended up liking the last one I sketched the most and took it one step further to clean it up a touch and here’s where I ended up:
Interior Design Mood board. All the toast shop vibes right here. Organic modern with a slightly retro diner vibe. Where the pops of color come from the toast itself.
1. via Pinterest; 2. Satan Coffe Shop in Barcelona, photo by me; 3. via Pinterest; 4. Paulig Coffee in Stockholm, photo by me; 5. Boqueria in Stockhom, photo by me; 6. via Pinterest
Original images via Pinterest.